The pet-health content agency

Build your brand with WebVet.

Expert-reviewed content that helps pet brands earn trust, grow search visibility, and get discovered in AI answers. Powered by WebVet and our team's pet-health publishing expertise.

640Vet-reviewed answers on WebVet
Explore our properties
WebVet homepage
Petful homepage on a phone
MyPetID homepage

Brands that work with us

Work with us

Your brand. In the right context.

From authoritative articles to product placements, we help pet brands turn expertise into visibility. Start with WebVet and build a content partnership around your goals.

  1. WebVet's vet-reviewed Can Dogs Eat Raw Meat article, sponsored by JustFoodForDogs

    WebVet article for JustFoodForDogs

    Build visibility in search and AI

    Authoritative Content

    Expert-reviewed content that helps your brand build search visibility (SEO), appear in AI-generated answers (GEO), and earn LLM citations, with clear sponsorship and editorial independence.

    Sponsored article or content series.

    Discuss this placement
  2. Credelio Chewable Tablets product module in WebVet's flea and tick prevention guide

    WebVet product module for Credelio

    Turn interest into action

    In Article Product Modules

    Your product placed inside the guides pet parents read before they buy, with tracked links and a clear disclosure.

    Affiliate or flat-fee partnership.

    Discuss this placement
  3. SpotOn Dog Collar Review on Petful

    Petful review for SpotOn

    Tell your story

    Sponsored Product Review

    Give your brand room to explain the problem it solves in a clearly labeled sponsored feature.

    Sold per article or as a series.

    Discuss this placement
  4. The Petful Dog Digest newsletter

    Petful newsletter template

    Reach the inbox

    Newsletter send

    A placement in the Dog Digest or Cat Digest, going to subscribers who opted in for exactly this kind of recommendation.

    Dedicated send or sponsored section.

    Discuss this placement
Our properties

Led by WebVet. Built around pet care.

WebVet is the foundation of our content partnerships, bringing veterinary expertise to everyday care decisions. Our supporting properties extend that work into product discovery, health records, and nutrition.

Understand & care

Veterinary answers, written and reviewed by vets.

Our flagship property brings together veterinary health guides and free tools. WebVet helps pet parents understand symptoms, nutrition, and the questions to bring to their vet, creating a trusted setting for brand partnerships.

640 vet-reviewed answers

  • Symptom Checker
  • Feeding Calculator
  • Rx Database
  • Life Expectancy Calculator
Explore WebVet
WebVet homepage
The collective in numbers

The publishing depth behind your content.

Publishing counts refresh daily. Newsletter subscribers are shown as a dated audience snapshot.

Publishing count
640
Vet-reviewed answers on WebVet
As of
Publishing count
2,418
Articles published on Petful
As of
Publishing count
184
Pet food recalls tracked
As of
Audience snapshot
56K
Active newsletter subscribers
As of

Publishing volume shows the depth of our properties. It is separate from campaign reach, which we scope with you.

Track record

Nearly two decades of building the pet-health web.

Led by Nico Chereque, our team brings experience building, growing, and monetizing some of the best-known names in pet media.

  • WebVet

    Owned and Operated

    WebVet

  • Petful

    Owned and Operated

    Petful

  • MyPetID

    Owned and Operated

    MyPetID

  • Vetstreet

    Managed and Monetized

    Vetstreet

  • PetMD

    Founded and Exited

    PetMD

  • Founded and Exited

    Great Pet Care

  • Dogs of Instagram

    Acquired, Grown and Sold

    Dogs of Instagram

The team

Meet the people behind the properties.

  • Nico Chereque

    Nico Chereque

    Chief Executive Officer

    Founded and exited PetMD and Great Pet Care. Nearly two decades in pet-health media and commerce.

  • Corey Pierson

    Corey Pierson

    Chief Operating Officer

    Runs content, SEO, and delivery across the portfolio.

  • Vinny Merugumala

    Vinny Merugumala

    Chief Technology Officer

    Architects and builds every product in the collective.

Partner with us

Let's find your brand's place.

Start with WebVet or explore a partnership across our properties. Tell us what you're launching and who you want to reach. Nico reads every inquiry and replies personally.