Nicolas Chereque

Founder

Growing and monetizing digital audiences since 2001, Nico became an entrepreneur in the pet industry in 2008 when he founded petMD.com. After a successful exit to PetSmart, he spent some time at Petco then in 2019, he co-founded Metamorphosis Partners, owners of GreatPetCare.com, Dogs Of Instagram and PawPrint. Covetrus acquired GreatPetCare in 2022. With Petful.com and the upcoming Webvet.com, under the Smart Pet Collective, he is doing it a third time